By Carol J. Pardun
- Expanded with 5 new chapters masking the effect of rising applied sciences, together with the evolution of Direct to purchaser (DTC) pharmaceutical advertisements; product placement in quite a few media; and the transforming into intrusiveness of web marketing
- Explores a extensive variety of subject matters together with alcohol, tobacco, and intercourse in advertisements; the professionals and cons of damaging political advertisements; advergrames; and using stereotypes
- Examines the effect of advertisements via its exact ‘point/counterpoint’ structure –designed to spark dialogue and support scholars comprehend the complexities of the problems being presented
- Lends colossal readability to the topic, uniquely balancing feedback and perform inside of one text
- Includes chapter-level overviews and summaries of the subject heritage and key matters, in addition to student-friendly beneficial properties reminiscent of rules for papers and questions for discussion
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